Lane Crawford

Quiet Speaks Volumes

Mixed media project for Lane Crawford’s Spring Summer 2024 'Quiet Speaks Volumes' campaign.

We used a combination of photography, AI generation, and CGI software to generate the visuals for Lane Crawford’s first-ever campaign involving artificial intelligence.

The imagery features a unique blend of musical instruments and animals that convey a sense of cool, collected, yet loud in expression.

The campaign aims to promote style confidence at any age, encouraging thoughtful layering and styling choices through the retailer's latest collections. 

Digital Signage at Lane Crawford’s China flagship in Time Square Shanghai.

Project featured by Lifestyle Asia:

https://www.lifestyleasia.com/hk/style/fashion/lane-crawford-launches-ss24-quiet-speaks-volumes-campaign/

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